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Going Green? - 5 St. Patrick's Day Marketing Ideas for Your Business

Posted by on 16 March 2017

St. Patrick's Day is right around the corner—and for many, this means a time of celebrating Irish heritage (and maybe drinking one too many pints of green beer). Like any holiday, however, St. Patrick's Day also presents a unique marketing opportunity for your business! Looking for some fun ways to catch your audience's attention this St. Patty's Day weekend? We've got you covered with a few unique marketing ideas.

Go Green on Social Media

If you have a brick-and-mortar business or a team that meets fairly regularly, have a little fun with this holiday by asking your team to wear green for a day. Then, snap a few fun photos and share them on your company's social media page to show them how you and your team celebrate the holiday while creating a little buzz in the process! After all, customers and clients enjoy being able to see the humans behind those social media posts! You might also consider inviting your followers to share photos of themselves decked out in green for the holiday to get them involved.

Hold a Special Sale or Promotion

Holiday weekends are great times to hold sales, as more people are likely to be shopping during these weekends. St. Patrick's Day is no exception! If you've been looking to hold a special sale, now is a great time to launch it. You might even consider coming up with some fun, holiday-themed promotional codes for customers to use when they check out, such as "PotOfGold17" or "LuckOfTheIrish." Be sure to advertise these special sales as much as possible in advance to increase your chances of a great turn-out, whether you have a brick-and-mortar store or are exclusively selling online.

Launch a Contest on Social Media

Get your followers excited by holding a special contest or give-away on your social media platform of choice for St. Patrick's Day! The opportunities here are endless. You could do a completely random drawing, ask followers to come up with a holiday hash tag and pick your favorite, or even hold a trivia contest or other fun game to determine the winner. This is a great way to get people talking about your business and possibly gaining some new followers in the process.

Send Out a Themed E-Mail Blast

If you were already thinking about sending out an e-mail blast around St. Patrick's Day weekend, why not have a little fun with it? Incorporate some green text or relevant images, such as a pot of gold signifying a special promotion, or a four-leaf clover. These little touches make people more likely to click through your e-mails and improve your conversion rate!

Put Select Items on Sale for the Day

Consider holding a special sale or promotion for St. Patrick's Day! This could be a one-day sale, or you could let it span the course of the entire weekend. For example, you might consider lowering prices on any and all green items in your shop, or you might want to host a "lucky four-leaf clover sale," where you group products or services into bunches of four and provide a certain percentage discount for customers who purchase each bundle.

These are just a few fun marketing ideas to consider implementing for your own business this coming St. Patrick's Day weekend. With a little bit of creativity and planning, you can really get your customers in the spirit and reap the benefits of increased customer engagement, higher conversion rates, and improved overall profits!

Sources:

https://www.e-nor.com/blog/marketing-strategy/10-tips-to-maximize-email-marketing-open-rate-and-conversion-part-3-of-3

https://www.strutta.com/blog/saint-patricks-day-contest-ideas/

https://www.fundivo.com/small-business/marketing/4-tips-to-boost-your-sales-this-st-patricks-day/