You’ve been a customer in some way for most of your life. You know what has spurred you to buy products and services. As you help formulate your company’s or advertising agency’s inbound marketing campaign, you should think more like a customer or prospective customer than an executive.
‘What would spur me to buy my company’s products and services,’ you should think to yourself. The more you think like this, the more you will be convinced that blogs can improve your inbound marketing campaign. More importantly, thinking like a reader of your blogs will help you write better blogs, convince you to write more blogs on more customer-friendly topics, and utilize your blogs to establish or improve your relationship with existing and prospective customers.
Here are some ways you can use blogs to improve your inbound marketing campaign:
What’s the biggest marketing challenge for small businesses? Identifying the right technologies for their needs and then proving marketing ROI, reports HubSpot. From email marketing and search engine optimization to content marketing and pay-per-click advertising, it’s easy to be overwhelmed by the sheer number of digital marketing options currently available. While the initial cost for most digital marketing strategies is low, without a clear plan in place, the opportunity cost can skyrocket. Take for example Twitter: that account may be free, but once customers start tweeting complaints or questions at your business, you can’t afford to ignore these messages delivered via the “social telephone”. You need a plan to listen, triage and respond– all while juggling your other social accounts, SEO efforts, email and content marketing programs. Not so easy!