Thirty percent of the world’s population currently has internet access, which is equal to about 2.1 billion users. These users spent a total of 35 billion hours online each month, or about 4 million years. The average monthly usage for each user is approximately 16 hours worldwide, as compared to 32 hours per month in the United States.
When you start a business, one of the most important choices you'll be making is how you want to represent your business with a logo. In order to help you decide what direction is best for your business, here is an explanation of the six main types of logos as well as some of the combination logo types.
You are likely well aware of the foundational role that coffee plays in your own personal ability to get down to business every day, but what you might not know about is how influential coffee was on modern day capitalism.
The advent of digital marketing has made it possible and affordable for even the smallest business to market their business to a wide audience. This is particularly true in the restaurant business, where the cyclical nature and low profit margins can make many traditional marketing methods, such as newspaper and television advertising, prohibitively expensive. Today, small and medium-sized restaurants can compete effectively with large chains, thanks to social media, mobile apps and localized searches.
Are you looking for a better way to reach your potential customers and craft marketing campaigns that address their specific needs and desires? Look no farther than microtargeting.
Market research shows the attention spans Internet users is about 8 seconds, tops. That’s down four seconds since 2000. Facing an enormous amount of competition online, marketing professionals recognize the challenge of catching user attention as a significant barrier to conversions.
Are you looking for a way to reach more, qualified potential customers without spending a lot more for marketing? Would you like to work smarter rather than harder and see the results on your bottom line? You need not look any further than smart content.
You’ve been a customer in some way for most of your life. You know what has spurred you to buy products and services. As you help formulate your company’s or advertising agency’s inbound marketing campaign, you should think more like a customer or prospective customer than an executive.
‘What would spur me to buy my company’s products and services,’ you should think to yourself. The more you think like this, the more you will be convinced that blogs can improve your inbound marketing campaign. More importantly, thinking like a reader of your blogs will help you write better blogs, convince you to write more blogs on more customer-friendly topics, and utilize your blogs to establish or improve your relationship with existing and prospective customers.
Here are some ways you can use blogs to improve your inbound marketing campaign:
It's no secret that the financial services industry can be fiercely competitive. From banks and credit unions to insurance and every sector in between, the industry as a whole represents nearly 10% of the nation's GDP each year. If you find yourself competing within this enormous sector, then of course you want your marketing strategies to set your company's offerings apart from the rest. Not sure where to begin? We've got a few tips for effective digital marketing in the ever-growing financial services industry.
St. Patrick's Day is right around the corner—and for many, this means a time of celebrating Irish heritage (and maybe drinking one too many pints of green beer). Like any holiday, however, St. Patrick's Day also presents a unique marketing opportunity for your business! Looking for some fun ways to catch your audience's attention this St. Patty's Day weekend? We've got you covered with a few unique marketing ideas.