article financial services industry marketing

Digital Marketing in the Financial Services Industry

Wednesday March 22, 2017

It's no secret that the financial services industry can be fiercely competitive. From banks and credit unions to insurance and every sector in between, the industry as a whole represents nearly 10% of the nation's GDP each year. If you find yourself competing within this enormous sector, then of course you want your marketing strategies to set your company's offerings apart from the rest. Not sure where to begin? We've got a few tips for effective digital marketing in the ever-growing financial services industry.

article st patricks day


Going Green? - 5 St. Patrick's Day Marketing Ideas for Your Business

Thursday March 16, 2017

St. Patrick's Day is right around the corner—and for many, this means a time of celebrating Irish heritage (and maybe drinking one too many pints of green beer). Like any holiday, however, St. Patrick's Day also presents a unique marketing opportunity for your business! Looking for some fun ways to catch your audience's attention this St. Patty's Day weekend? We've got you covered with a few unique marketing ideas.

Tagga is now a part of Campaign Monitor

Tagga Behavioral Data in Email Marketing

Wednesday March 15, 2017

We are getting the jump on this technology! Learn more about the Tagga features coming to Campaign Monitor. Achilles Interactive primarily uses Campaign Monitor for our client's email marketing and we already love it. The reporting is great. The interface is intuitive. The functionality fits our needs perfectly. Clients love getting real-time access to their campaign results. Now that Tagga is integrating into Campaign Monitor, we are researching all the ways we can utilize this technology to provide client's with real benefits.

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