The advent of digital marketing has made it possible and affordable for even the smallest business to market their business to a wide audience. This is particularly true in the restaurant business, where the cyclical nature and low profit margins can make many traditional marketing methods, such as newspaper and television advertising, prohibitively expensive. Today, small and medium-sized restaurants can compete effectively with large chains, thanks to social media, mobile apps and localized searches.
Are you looking for a better way to reach your potential customers and craft marketing campaigns that address their specific needs and desires? Look no farther than microtargeting.
Market research shows the attention spans Internet users is about 8 seconds, tops. That’s down four seconds since 2000. Facing an enormous amount of competition online, marketing professionals recognize the challenge of catching user attention as a significant barrier to conversions.
Are you looking for a way to reach more, qualified potential customers without spending a lot more for marketing? Would you like to work smarter rather than harder and see the results on your bottom line? You need not look any further than smart content.
It's no secret that the financial services industry can be fiercely competitive. From banks and credit unions to insurance and every sector in between, the industry as a whole represents nearly 10% of the nation's GDP each year. If you find yourself competing within this enormous sector, then of course you want your marketing strategies to set your company's offerings apart from the rest. Not sure where to begin? We've got a few tips for effective digital marketing in the ever-growing financial services industry.
2016 was a hallmark year in the world of digital marketing and advertising. We saw the emergence of mobile as the dominant form of web use, in addition to significant changes in how brands use social media to increase recognition and reputation. And while only time will tell what 2017 will bring in terms of digital marketing trends, we've got a few predictions for trends worth keeping a close eye on in the coming year.