article st patricks day


Going Green? - 5 St. Patrick's Day Marketing Ideas for Your Business

Thursday March 16, 2017

St. Patrick's Day is right around the corner—and for many, this means a time of celebrating Irish heritage (and maybe drinking one too many pints of green beer). Like any holiday, however, St. Patrick's Day also presents a unique marketing opportunity for your business! Looking for some fun ways to catch your audience's attention this St. Patty's Day weekend? We've got you covered with a few unique marketing ideas.

Tagga is now a part of Campaign Monitor

Tagga Behavioral Data in Email Marketing

Wednesday March 15, 2017

We are getting the jump on this technology! Learn more about the Tagga features coming to Campaign Monitor. Achilles Interactive primarily uses Campaign Monitor for our client's email marketing and we already love it. The reporting is great. The interface is intuitive. The functionality fits our needs perfectly. Clients love getting real-time access to their campaign results. Now that Tagga is integrating into Campaign Monitor, we are researching all the ways we can utilize this technology to provide client's with real benefits.

article small business


Which Digital Marketing Strategy Should My Small Business Use?

Thursday December 15, 2016

What’s the biggest marketing challenge for small businesses? Identifying the right technologies for their needs and then proving marketing ROI, reports HubSpot. From email marketing and search engine optimization to content marketing and pay-per-click advertising, it’s easy to be overwhelmed by the sheer number of digital marketing options currently available. While the initial cost for most digital marketing strategies is low, without a clear plan in place, the opportunity cost can skyrocket. Take for example Twitter: that account may be free, but once customers start tweeting complaints or questions at your business, you can’t afford to ignore these messages delivered via the “social telephone”. You need a plan to listen, triage and respond– all while juggling your other social accounts, SEO efforts, email and content marketing programs. Not so easy!

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