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What is a Pay-Per-Click (PPC) conversion rate (CVR)?
Pay-per-click (PPC) conversion rate is a metric that measures the effectiveness of a pay-per-click advertising campaign by calculating the percentage of visitors who take a desired action, such as making…
What is a Content Management System (CMS)?
A content management system (CMS) is a software application or platform that allows users to create, manage, and publish digital content on the internet without requiring extensive technical knowledge.
What is Black Book?
The Automotive Black Book, commonly known as "Black Book," is a widely used resource in the automotive industry for determining the value of used vehicles.
What is AuctionACCESS?
AuctionAccess is a program that provides automotive dealers with access to wholesale vehicle auctions.
What is the Nortridge Loan System (NLS)
The Nortridge Loan System (NLS) is a comprehensive loan management software designed to automate and streamline the lending process for various types of loans.
What is a Floor Plan Loan?
A floor plan loan, also known as inventory financing, is a type of short-term loan that is specifically designed to help businesses in the retail and automotive industries finance their…
Online Behavior in 2020
Thirty percent of the world’s population currently has internet access, which is equal to about 2. 1 billion users.
Six Types of Logo Designs for Your Business
When you start a business, one of the most important choices you'll be making is how you want to represent your business with a logo.
A Brief Look at the History of Coffee and Business
You are likely well aware of the foundational role that coffee plays in your own personal ability to get down to business every day, but what you might not know…
Four Effective Ways to Use Digital Marketing to Grow a Restaurant Business
The advent of digital marketing has made it possible and affordable for even the smallest business to market their business to a wide audience.